Delighting the World’s Most Devoted Fans

Digital ordering, web, loyalty, commerce, email, restaurant data, and point-of-sale environments had evolved unevenly, creating inconsistent experiences for customers and operational friction for internal and franchise teams. The transformation had to support high transaction volumes, localized menus and promotions, content velocity, and a growing loyalty audience without sacrificing reliability.

Etelligens approach

Etelligens worked across research, experience design, mobile and web engineering, eCommerce, analytics, SEO, content platforms, and marketing technology to create a shared product roadmap. Mobile ordering and pickup flows were simplified, digital touchpoints were brought into a consistent design system, and location-aware experiences supported franchise-specific menus and promotions. The program also improved content-management workflows so internal teams could launch campaigns and product pages faster.